newbooks is published by guise marketing.
newbooks, a bi-monthly magazine aimed at readers and reading groups, was first published in 2000. From the start the magazine has been a remarkable success, and with its genuinely unique selling proposition – the offer of free copies of each of our featured titles every issue* – newbooks has become a firm favourite with readers far and wide.
Having worked in publishing for over 20 years, publisher Guy Pringle recognised at the outset the growing influence of reading groups and the power of word-of-mouth recommendation in breaking new writing talent into the marketplace.
“By creating a ‘shop window’ for reading groups to gaze longingly into, and getting books into the hands of people who talk about them and recommend them to their friends, I knew that our proposition was a winner. Book publishers could see the value of a sampling exercise and it is acknowledged that books like Captain Corelli’s Mandolin achieved major success thanks to the word of mouth that reading groups represent. ”
newbooks magazine has played a major role in the success of books such as Salley Vickers’ Miss Garnet’s Angel, Jodi Piccoult’s My Sister’s Keeper, Alexander McCall Smith’s The No 1 Ladies Detective Agency, Alice Sebold’s The Lovely Bones and Audrey Niffenegger’s, The Time Traveler’s Wife.
In addition to newbooks magazine, guise marketing publishes tbkmag, a book magazine aimed at pre-teens, and The New Writer for writers and writing groups.
May 2013 saw the launch of guisegifts.com as the shop facility for all three magazines with an eclectic selection of highly desirable objects.
* The books are genuinely free and you can have all, some, or none from each issue. All we ask is you cover our p&p costs.